Gifts are a great way to show that special someone in your life how much they mean to you. Whether it’s a trip away or a piece of fine jewellery, gift-giving is a great way to remind your partner how special they are. Knowing what to get and how much to spend on your partner, however, can bring its own challenges.

How do other cities fare when it comes to what they’re willing to spend on their partner? Wondering if you spend more or less than the UK average? We’ve got the answers to these questions and more!

We have compared the average gift budget of UK cities when it comes to buying a present for a partner on Christmas, Valentine’s Day, anniversaries and birthdays. How well has your city done?

The Most Generous City For Gifts

Which city takes the title for the most generous when it comes to spending on their partner across these four occasions? Here are the overall results.

According to our findings, Belfast has taken the top spot for the most generous city when it comes to spending money on gifts for your partner across these four occasions, spending a total average of £465.36. This is 53% more than the UK average!

The data also found that the people of Plymouth spend the least on gifts for their partner, coming in at a total average of £216.49. As expected, those on the top ten list mainly consisted of larger cities. It was surprising to see the likes of larger cities such as Manchester and Birmingham missing out on the top five - this could be down to higher costs of living, which may mean that they have less disposable income.

The Most Generous City By Occasion

How did these cities perform individually across Christmas, anniversaries, birthdays and Valentine’s day?

According to the data, we found that:

• Belfast spends the most on anniversaries (£73.21), Christmas (£216.16) and birthdays (£123.37)
• Londoners splash out the most when it comes to Valentine’s Day, spending £59.23.

The Most Generous City: Anniversaries

On average, those from Belfast spend 45% more than the UK average (£50.55) on anniversary gifts for their partner, coming in at the £73.21 price tag. We also found that Manchester spends 4% than the UK average, forking out around £48.37. Plymouth spends 39% less than the national average, with £30.74 being spent on anniversary celebrations.

The Most Generous City: Birthdays

Which city spends the most on a partner’s birthday? Belfast takes the number one position once again, spending 37% more than the national average with £123.37. On average, the UK spends £89.97 on a partner’s birthday. Nottingham, Bristol and Plymouth spend significantly less than the UK average, coming in at 20% and 30% less than the national average respectively.

The Most Generous City: Valentine’s Day

Spending 43% more than the UK average, London takes the top spot for being the most generous city - when it comes to how much people spend on their partner for Valentine’s Day, Londoners spend around £59.23, compared to the national average of £41.41. In second place, Sheffielders spend £57.34, making it the most generous place for Valentine’s Day in Yorkshire. Surprisingly, Edinburgh spends 46% less than the national average with only £22.45.

The Most Generous City: Christmas

Spending 77% more than the national average, Belfast is the most generous city for Christmas gifting when it comes to a partner - spending a massive £216.16, compared to the UK average of £122.33.

Again, some bigger cities were found at the lower end of the scale, with places such as Manchester spending 5% less than average (£116.39). Birmingham spends 9% less at (£111.56), and Leeds spends 10% less. Our findings show that Plymouth spent 26% less than the national average with £90.85 going towards Christmas gifts for a partner.

Methodology

• To find out what the most generous city was, we used data from the gifting calculator on Money.co.uk, which surveyed the spending habits of people according to different occasions and who they were buying for.
• We segmented the data, specifically by what people spend on their partner for Christmas, Valentine’s Day, birthdays and anniversaries.
• We also included how far away each city was from the UK average and expressed this as a percentage figure.